After defining a strong brand foundation, the next step for sinsou was to bring that brand to life online. The goal was clear. Build a website that makes the brand instantly understandable, effortless to use, and powerful enough to scale.
In this conversation, Sam from comsim and Jesse from sinsou share how the website was planned, designed, and launched. They explain how purpose and identity became a fast, intelligent, and future ready platform that is ready to support integration and automation.
If you missed the earlier chapters in this series, you can first read
Why branding matters for manufacturers going direct to consumer
and
sinsou brand launch: building a brand with purpose.
In this video, Sam and Jesse talk through the website project: from the initial goals, through the build decisions, to the connector feature and how the site is set up for ongoing growth.
Explore more stories in our
Resources section.
The new sinsou website needed to do more than showcase a brand. It had to work hard for users. It had to help visitors understand what sinsou offers, how integrations are solved and how systems connect in the real world.
That required a careful blend of design, content structure, data and technical architecture. Comsim worked with sinsou to create a site that is visually aligned to the brand and built around the needs of people who are actively searching for integration solutions.
The website carries the simplicity and confidence of the sinsou brand. Clear language replaces complexity. Intuitive navigation guides visitors from curiosity to clarity.
Each key page was designed to express sinsou’s purpose. The mission of the brand is to make technology connections simple and reliable. From typography and layout to the tone of the copy, every element supports that promise.
Calls to action are direct and helpful. Page sections are modular, so the team can add or refine content later without affecting design or performance.
One of the most distinctive features of the sinsou website is the connector. It is an interactive tool that helps visitors see whether sinsou can integrate their systems.
You can explore it here:
sinsou integration connectors.
The connector lets users pick system A and system B. For example, someone may want to connect D365 to Magento 2. The tool returns a focused page that explains how sinsou can bridge that gap.
This is powerful in two ways. It is useful for potential customers because it turns a vague question into a clear answer.
It is also a strategic SEO asset because each meaningful system combination can generate an optimised page that targets real search behaviour. When people search for phrases such as “acumatica veeqo integration”, the connector helps sinsou appear in front of that audience at the right time.
The content model behind the connector combines structured thinking and intelligent tooling.
Comsim helped design the logic and framework. AI assisted tools supported the generation and refinement of page outputs, so sinsou can cover a wide range of integration pairs without sacrificing relevance or quality.
To turn the sinsou vision into a practical and scalable website, comsim focused on a few core principles. The site is built on Payload CMS, an open source platform that offers the flexibility and performance needed for a project that must evolve quickly.
The site is instrumented for insight rather than vanity metrics. Server side tracking implemented for GA4 and Tag Manager, tracks actions that matter. For example, how visitors use the connector, which service pages they explore and what leads them to make contact.
This gives both comsim and sinsou a clear view of user journeys. It shows what content moves people forward and where they drop off. That data makes improvement less about guesswork and more about evidence.
As Jesse and Sam discuss in the video, this approach keeps the site alive. It is not a one time launch. It is a platform that can be iterated, tested and refined.
The early numbers from GA4 and Google Search Console show that the new sinsou site is doing what it was designed to do. It is reaching new audiences, generating relevant traffic and turning that attention into real enquiries.
In the first eight weeks after launch, the vast majority of new site users arrived via organic search and organic social, on top of a significant proportion of direct visitor and referrals. This is a clear sign that sinsou is now reaching well beyond the businesses existing referral network, a key aim for the project.
Since launch GA4 has recorded an average of around three form submissions per day. The sinsou team reports that chat and contact activity are now part of the daily rhythm of the business, with at least one signed contract and several opportunities in negotiation from these inbound enquiries. One of those enquiries came from a multi brand, multi country company with more than 100,000 employees.
Search performance reflects the strength of the connector strategy. Google Search Console shows just over 34,000 impressions and more than 400 clicks across all pages in the reporting window. Connector pages account for 274 of those clicks and more than 31,000 impressions across 950 plus individual connector URLs. This is roughly 67 percent of all clicks and 93 percent of all impressions driven by connector results alone.
The site is already appearing for around one thousand different search queries, with positions rapidly improving. These include long tail integration queries such as “integration garp amazon” and “tradebyte shopify”. This is exactly the type of search behaviour the connector was designed to capture. It shows that the combination of brand, website and connector is already creating meaningful visibility and high quality inbound demand for sinsou.
The new sinsou website is not just a marketing surface. It is a foundation for the next phase. That phase is integration and automation.
The architecture is ready to connect with internal tools, customer data and external systems. The connector itself is an example of this mindset. It stands at the intersection of user experience, structured data and intelligent logic.
As more processes are automated and more data flows through the site, sinsou will be able to respond faster, qualify interest more effectively and deliver smoother experiences for customers and internal teams.
This website chapter follows the earlier brand story. From invisible to unmissable sets out why brand matters for manufacturers. sinsou brand launch: building a brand with purpose shows how that brand was defined and created with comsim.
This article explains how that brand becomes a working website. Next, we move into integration and automation in From Friction to Flow. That piece explores how connecting systems turns a strong brand and a high performance site into a complete experience.
Future content will also include the perspective of development partner Rusty Monkey. Their insight will show how collaboration between comsim, sinsou and their team brought everything together in practice.
If you are planning a new website or a rebuild, the sinsou story shows what happens when brand, user experience, technology and search strategy move together.
Comsim helps manufacturers and founders turn clarity into performance. We work with you to create websites and tools that are useful for customers, powerful for SEO and ready for integration.
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