Boost eCommerce Sales: Conversion Rate Optimisation (CRO) Strategies for Manufacturing – Webinar
Date: 23rd January 2025
Time: 14:00 GMT
Duration: 1 Hour + Live Q&A (90mins)
Location: Online (Link provided upon registration)
Hosted by: Comsim, Ecommpay, Footprint Digital, and Shopline
Webinar Overview
Manufacturers increasingly shift to digital sales channels to meet changing customer expectations and drive growth. However, capturing those conversions and generating sales online comes with unique challenges.
Join us for a live webinar tailored specifically for manufacturing businesses, featuring a panel of eCommerce and CRO experts from Ecommpay, Comsim, Footprint Digital, and Shopline. Together, we’ll dive into proven CRO strategies to help you maximise your online sales, reduce cart abandonment, and create a seamless customer experience that turns visitors into buyers.
This session is essential for manufacturing leaders, eCommerce managers, and marketing professionals looking to leverage digital channels for sustainable growth.
What You Will Learn
- CRO in Manufacturing eCommerce: Discover strategies tailored to the manufacturing sector to overcome common conversion obstacles.
- Data-Driven Optimization: Learn how to use data to understand your customer’s unique needs and build online experiences that drive sales.
- Building Trust with B2B and B2C Customers: Practical insights on creating a seamless and trustworthy online experience, from product pages to checkout, specifically geared for manufacturing audiences.
- Real-World Case Studies: See examples of how manufacturing businesses successfully improved their digital conversions and customer satisfaction.
- Live Q&A with Industry Experts: Get direct insights from our panelists on addressing your manufacturing business’s unique needs.
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Meet the Panelists
Our panel includes seasoned professionals who specialise in helping businesses make the most of their eCommerce presence.
You should attend for
- Industry-Specific Insights tailored for the manufacturing sector
- Actionable Tips that address the unique needs of manufacturing eCommerce
- Direct Access to industry experts with manufacturing experience
Sam Jones, Co-founder and eCommerce and Digital Marketing Consultant at comsim
With years of experience helping manufacturing businesses optimise their digital presence, Sam brings a deep understanding of eCommerce strategy and conversion rate optimisation.
At comsim, Sam focuses on delivering straightforward, actionable solutions that help manufacturers grow through digital transformation. Comsim’s approach to CRO focuses on creating systems that meet both client and customer needs, helping manufacturers achieve higher conversion rates and maximise revenue.
David Meakin, Head of Partnerships & Solution Engineering at SHOPLINE
David is the Head of Partnerships & Solution Engineering at SHOPLINE, where he drives partner relationships and international growth. With over a decade in e-commerce, he’s held key roles at Attraqt, BigCommerce, and Pepe Jeans London, focusing on partnerships, onboarding, and digital transformation.
David’s passion lies in building strong collaborations and running complex projects.
Jon Maddams, Partnership Development Manager at Footprint Digital
Jon brings over 15 years of digital marketing expertise. His journey started as an SEO and Paid account manager, catering to renowned clients like Cartoon Network, Inchcape Lexus, Hillarys Blinds, and HCA Hospitals. With the last 8 years spent as the Head of Paid and Marketing for a major online eCommerce retailer, Jon’s knowledge in client and agency management is extensive.
Clare Haskins, Head of Revenue Operations at Ecommpay
Clare Haskins joined Ecommpay in April 2023, bringing deep expertise in payments and financial services, with previous roles at Konsentus, Evo Payments, and Worldpay. A recognised leader in Business Transformation, Clare drives commercial growth through process optimisation and product innovation.
Her focus is on automating financial processes and due diligence assessments to deliver seamless, scalable solutions that enhance customer experience and maximise value across the value chain. Clare excels at aligning cross-functional teams to achieve strategic revenue goals, streamlining operations, and unlocking sustainable growth in today’s competitive environment.
SHOPLINE offers solutions and services to empower merchants to sell from anywhere, to anywhere. They provide merchants with omnichannel solutions across e-commerce, social commerce, and point-of-sales(POS). This allows businesses to initiate and scale their operations both online and offline, all within a single platform. Additionally, SHOPLINE has established a robust ecosystem of partnerships with industry leaders, including Meta, Google, and TikTok, ensuring that merchants have access to best-in-class technology integrations.
Ecommpay is a truly inclusive global payments platform designed to empower businesses and drive growth. Founded in 2012 and headquartered in London, Ecommpay offers global and local acquiring, 100+ payment methods and comprehensive payment processing and orchestration—all accessible through a single, seamless API. Ecommpay continuously builds essential capabilities like orchestration, open banking, recurring billing, and direct debits directly into its platform, eliminating the need for third-party systems, streamlining operations, reducing costs, and offering financial inclusivity for all.
Comsim supports manufacturers in eCommerce by providing tailored consulting, project management, and performance audits to enhance digital growth.
They specialise in creating seamless direct-to-consumer (D2C) and B2B solutions, managing platform integrations, optimising digital marketing (SEO, PPC, and email), and improving conversion rates. Comsim’s approach centers on transparency, delivering end-to-end support for effective digital transformation and sustainable growth.
Footprint Digital helps businesses grow by optimising their digital marketing through services like SEO, Paid Advertising, Conversion Rate Optimisation, and Content Strategy. They also offer comprehensive audits to assess and improve digital performance, as well as support for website migration and analytics. Their goal is to enhance online visibility, increase conversions, help clients make data-driven decisions for sustainable growth and ultimately demystify digital for all.